Disconnected's maiden project focused on brand-building and target marketing, as opposed to specific video production.

A collection of paintball industry leaders were noticing the age and outside influences of participants entering the sport in the late 1990s was beginning to change, skew younger, and more involved in other action sports activity.

To further grow their sport, there was high interest in showcasing the game to core audience of 12-24 year-old males.

Disconnected Media developed an opportunity to do this via a promotional area via the Vans Warped Tour, a nationally touring action sports, music, and lifestyle festival. (Began in 1995 by veteran promoter Kevin Lyman, the tour is currently the longest running, touring summer music festival in the world.)

Four major sponsorships and partner slots were made available for the project. Sponsor partners provided equipment, information, and funds for DP Media to manage, in exchange for the exclusive promotional space, and a copy of the 60,000 email database collected from a total of 40 cities, strongly comprised of their desired audience of 12-24 year-old males. 

Disconnected Media providing the following services on the project:

• onsite project set-up and crew management
• design and distribution of tour-specific promotional materials
• tour management
• celebrity appearances
• photographic documentation
• trade magazine press coverage