Emortals was an advertising and promotional campaign for Planet Eclipse, an action sports equipment manufacturer, centered on their sponsored athletes. Four athletes were selected, and a cohesive print ad, web banner, catalog, and video was released.

Disconnected Media was tapped to produce the four athlete video vignettes about what makes them ticket as athletes, and how the equipment helped augment their game at the highest level.

• Quotations from the videos were dropped into the print ads, and catalog pages.
• Each Athlete was given one page, next to the product itself in the catalog.
• The catalog featured a call back "watch the video on youtube" tag
• In addition to being present online, the videos were authored on to an annual promotional DVD that the client packaged and ships out to its customers and retailers with orders.